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Personal branding tips and stories by Hers Alcantara.

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A smartphone displaying the word 'Blog' on its screen is placed on a surface with alternating black and white diagonal stripes. The phone's screen is easily readable and prominently features the text in bold.
A lively and colorful parade with multiple people holding signs advocating for LGBTQ+ rights and equality. The crowd is diverse, with rainbow flags and vibrant outfits, contributing to a festive and inclusive atmosphere.

About Hers

Hers Alcantara blends journalism, law, and activism to share stories that empower personal branding journeys.

My Path

Journalist & Lawyer

With a law degree and communications background, Hers crafts insightful narratives.

LGBT Activist

LGBT Activist

Latest Stories

Gallery

Snapshots from my journey crafting a personal brand and community.

A group of people gathered under a large rainbow flag, smiling and celebrating. One person is holding a sign that says 'Born This Way'. Many of the participants have colorful clothing and accessories, and some have painted rainbow flags on their faces.
A tent is set up outdoors with a colorful banner that reads 'Proud Together'. The banner features rainbow stripes, commonly associated with the LGBTQ+ community. There are people walking around the area, and the surroundings include trees and a bright, sunny atmosphere.
A series of cards labeled 'Brand Positioning' are displayed on a blue surface. The cards have blue and white sections, featuring text about strategic brand concepts. Nearby are a blue pen, a color swatch card, a book with circular patterns on the cover, and a black and blue marker. The arrangement is neat and organized, suggesting a theme of branding and design.
The image features the letters 'LGBTQ+' formed by colorful balloon-like structures on a light brown background. Each letter is constructed from balloons of various colors, including pink, purple, orange, yellow, green, and red.

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